by William Comcowich | Jul 30, 2020 | Business
You’ve probably read about emotional intelligence, artificial intelligence and intelligence quotient. Now, many experts argue that cultural intelligence is increasingly important for success in business. Cultural intelligence, or cultural quotient, refers to the...
by William Comcowich | Jul 17, 2020 | Public Relations
Covid-19 has moved healthcare PR to the forefront of public attention. Just as frontline medical workers feel overwhelmed, communications professionals at healthcare organizations and their agencies feel the greater workload and increased pressure. Healthcare PR has...
by William Comcowich | Jul 13, 2020 | Social Media Monitoring
Social media monitoring can supplement – or even replace – traditional market research. Traditional market research – surveys, focus groups and in-depth interviews — has disadvantages. It reflects feelings of a small group of people at one point in time. The...
by William Comcowich | Jul 10, 2020 | Press Releases
Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may have evolved, but they remain a core public relations tool for businesses of all sizes. Polished publicity releases can be especially effective for...
by William Comcowich | Jul 9, 2020 | Public Relations
In a search for additional revenue, more online publications are erecting paywalls that require paid subscriptions to view articles. The number of US readers who paid for online news over the past year increased four percentage points to 20%, according to the Reuters...
