by William Comcowich | Aug 28, 2017 | Digital Marketing
Even with otherwise outstanding PR and marketing campaigns, bottom line results will likely fall short if landing pages are faulty. Landing pages are typically the last step in the conversion process. They convert website visitors to sales lead. For marketers, they...
by William Comcowich | Aug 25, 2017 | Marketing
Gathering and analyzing data is only part of marketers’ challenge. Additional hurdles include acting on the data and integrating customer input into business decisions. Consumers want brands to respond swiftly to their issues, needs, requests and suggestions....
by William Comcowich | Aug 24, 2017 | Marketing
The time when augmented reality will be ready for widespread marketing and public relations uses is approaching – and fast. Pundits predict that Apple will push augmented reality into the mainstream when it releases its iOS 11 mobile operating system that includes its...
by William Comcowich | Aug 23, 2017 | Public Relations
CEOs traditionally commented publically only on issues that directly impacted their businesses. They almost always avoided controversial issues. Their jobs depended on company sales and profits – and that’s mostly what they talked about in public. They also usually...
by William Comcowich | Aug 22, 2017 | Marketing
Yesterday’s total solar eclipse offered a rare, awe-inspiring astronomical experience. It also offered a sensational PR and marketing opportunity for businesses across the U.S. Eclipse-connected promotions and publicity campaigns ranged from the mundane to the...
