by William Comcowich | Jul 10, 2017 | Influencer Marketing
Influencer marketing will continue to grow. Surveys reveal that more brands plan to initiate influencer marketing programs and invest more in the strategy this year. Most marketers realize that many consumers distrust corporations and ignore or block digital...
by William Comcowich | Jul 10, 2017 | Influencer Marketing
Relationships between power users with hundreds of thousands of followers and Snapchat are strained, according to media reports. The influencers complain that Snapchat ignores them. Many have left the platform, or are considering leaving. Other networks like YouTube...
by William Comcowich | Jul 7, 2017 | Public Relations
Steve Jobs built Apple as one of the most respected, innovative and profitable brands of our times. Public relations was a substantial part of that success. Cameron Craig, who worked on Apple’s PR team for 10 years, provides an inside view into Jobs’...
by William Comcowich | Jul 6, 2017 | Public Relations
Negative news damages a company’s reputation and discourages consumers from purchasing the company’s products or services. A strong public relations plan and fast responses are essential to protect a brand’s reputation and, later, repair business...
by William Comcowich | Jul 6, 2017 | Facebook
In an attempt to appease marketers and advertisers who are demanding better analytics, Facebook will introduce new metrics and measurement tools. In its announcement, Facebook described three new metrics it says will help page owners better understand their audiences...
