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Hashtags for Facebook: Best Practices

Hashtags for Facebook: Best Practices Marketers typically include hashtags in Twitter and Instagram. But what about Facebook? Marketers remain divided over including hashtags on Facebook. Some don’t bother, even though they like them on other networks. A Buzzsumo analysis of a billion Facebook posts in...

Will Facebook PR Problems Cause a Backlash?

Will Facebook PR Problems Cause a Backlash? Facebook’s seemingly never-ending scandals and negative publicity may prompt a backlash that threatens its future. It its most recent controversy, a New York Times investigation revealed that Facebook provided about 150 business partners, including Microsoft, Amazon...

Facebook Group Stories: An Option for Brands

Facebook Group Stories: An Option for Brands The new Facebook group stories offers brands a new way to increase engagement and communicate with audiences. The social media platform is introducing stories to Facebook Groups for Pages globally, after first introducing the feature earlier this year. The feature...