by William Comcowich | Jun 30, 2017 | Social Media Measurement
Marketers eagerly purse engagement. They believe engagement, generally defined as interactions with the brand on social media, can increase website traffic, awareness of the brand and inclination to purchase. Some leading marketers question the widespread belief that...
by William Comcowich | Jun 29, 2017 | Facebook
Most social media marketers view Facebook as their most important platform, yet most marketers struggle for success and find it difficult to measure effectiveness on the network. Most marketers believe their Facebook marketing is not effective or cannot quantify how...
by William Comcowich | Jun 28, 2017 | Crisis Management
Uber, known for its ride-sourcing app, has suffered a serious and long-lasting public relations crisis. While single incidents cause most PR crises, a long list of incidents caused Uber’s PR problems: Sexual assaults by Uber drivers. Accusations of a sexist,...
by William Comcowich | Jun 28, 2017 | Media Measurement
Corporate public relations departments, non-profit organizations and their PR agencies employ media monitoring to handle crises, manage corporate reputation, and evaluate the impact of their PR activities. Social media monitoring and measurement also helps businesses...
by William Comcowich | Jun 27, 2017 | Cause Marketing
Brands face increasingly dangerous terrain as more consumers become willing to boycott or purchase their products based on their political or social positions. According to Edelman’s 2017 Earned Brand report, 57% of consumers boycott or buy from a brand based on...
