by William Comcowich | Jun 29, 2020 | Blogging
Blogs are now a recognized and important PR channel. Depending on your niche, blogger outreach may be as important as or even more important than media relations. Most consumers view blogs as trustworthy sources for product research; most communications pros recognize...
by William Comcowich | Jun 26, 2020 | Public Relations
The results of a well-planned survey often generate stunning media placements. Many news outlets eagerly publish B2B or B2C survey results. Controversial survey results often garner even greater media coverage. Some survey reports, however, gain little or no...
by William Comcowich | Jun 24, 2020 | SEO
With predictive SEO, content creators can win top search results and swell website traffic. PR pros can predict popular topics and devise media pitches that are more likely to grab journalists’ interest and win media placements. Predictive SEO isn’t as...
by William Comcowich | Jun 22, 2020 | Blogging
Many bloggers and content marketers believe longer blog posts rank higher on search results. More than a few studies, they argue, report that extremely long articles are more likely to rank at the top of search results for their keywords. Many PR pros also adhere to...
by William Comcowich | Jun 10, 2020 | Internal Communications
Most employees are leery about returning to work and want employers to place a priority on safety and employee communications, a new Institute For Public Relations survey reveals. As people return to work, communicating the organization’s safety precautions and...
