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Almost all companies it seems expressed their outrage at the death of George Floyd and announced their stance against racism. Some statements were vague, vacuous and even trite. Companies and individuals can take more meaningful actions to fight racism than merely...
Public relations professionals can benefit in many ways from donating their services pro bono – that is, at no cost — to not-for-profit organizations. While lawyers typically come to mind when people think of pro bono work, both PR agencies and individual PR...
Explaining complex information may be one the toughest challenges PR, marketing and corporate communications face – whether writing an article or giving a presentation. You might have a strong concept and data to support your argument, but your work is pointless if...
Selecting a PR agency is like picking a spouse. The right decision can lead to a happy long-term relationship. Unlike finding a spouse, however, finding an agency doesn’t require falling in love. It just requires identifying an agency that’s a good fit with your...
As businesses across the country reopen after the Covid-19 lockdown, they wonder if customers will return. That largely depends on how safe consumers feel on the organization’s premises. Traditionally, companies focused marketing and PR messages on quality...
