by William Comcowich | Mar 6, 2017 | Influencer Marketing
A surprising number of U.S. marketers remain unaware of FTC rules on influencer marketing disclosures. Well over half (56%) of marketers surveyed for Izea’s 2017 State of the Creator Economy said they are not familiar with FTC guidelines on paid influencer marketing...
by William Comcowich | Mar 2, 2017 | Crisis Management
As the jokes about the Oscar gaffe continue to circulate, PR crisis management experts ponder if and when accounting firm PwC will recover. It’s difficult to imagine a more high-profile blunder. As you might know, La La Land mistakenly received the Academy Award for...
by William Comcowich | Mar 1, 2017 | Social Media Monitoring
Social media monitoring can provide valuable data on drug misuse, new research reveals. Researchers from GlaxoSmithKline sought to identify posts discussing potential misuse or nonmedical use of bupropion, amitriptyline and venlafaxine, which are used to treat...
by William Comcowich | Feb 28, 2017 | Social Media Monitoring
Nissan’s unconventional approach to social media listening has breached departmental silos and brought the benefits of social media to the entire organization. Social media monitoring is typically housed under public relations or marketing or sometimes under customer...
by William Comcowich | Feb 28, 2017 | Social Media Measurement
Companies likely feel they’re in a dammed-if-they-do, dammed-if-they-don’t predicament over political and social issues. Whatever position they take, or even if they don’t take a position, they risk complaints and boycotts by nearly half the country’s...
