by William Comcowich | Feb 7, 2017 | Snapchat
Snapchat’s recent initial public offering revealed a large amount of information for brands considering the app as a marketing channel. Snap, the parent company of Snapchat, filed a $3 billion IPO, the third largest technology company debut ever, according to...
by William Comcowich | Feb 6, 2017 | Pitching
Print media continues to survive and even thrive in some quarters. Publishers continue to roll out magazines that target specialty interests. Small town daily and weekly newspapers are holding their own, despite doom and gloom forecasts. Larger metropolitan dailies...
by William Comcowich | Feb 3, 2017 | Pinterest
Pinterest’s new search ads introduce another way for marketers to reach consumers. Some observers even contend the image-based network hopes to take on Google. Pinterest is testing the features with several companies, including Barilla, eBay, Garnier, Target, Home...
by William Comcowich | Feb 2, 2017 | Twitter
New research reveals what words sound phony on Twitter and what words increase credibility. Researchers at the Georgia Institute of Technology scanned 66 million tweets linked to almost 1,400 real-world events to identify words and phrases that increase or weaken...
by William Comcowich | Feb 2, 2017 | Video Marketing
As predicted, video marketing exploded last year. And most experts predict online videos will continue to proliferate the year. Instead of debating if they should implement video marketing, marketers now tend to ponder how best to include video in their overall...
