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New Research: Young Adults Still Love Snapchat

New Research: Young Adults Still Love Snapchat Snapchat remains popular among young people, new research reveals. In fact, it may pose a long-term challenge to Facebook’s dominance. According to the Pew Research Center, 78 percent of 18- to 24-year-olds use Snapchat, and many (71 percent) visit the platform...

Snapchat for Public Relations

Snapchat, a favorite social media platform of millennials, offers major public relations opportunities. Companies now mainly use Snapchat to break news, introduce new products and connect with audiences for public relations purposes, according to researchers at...