by William Comcowich | Nov 15, 2016 | Uncategorized
PR can be an effective strategy for gaining the attention of both consumers and B2B professionals, new surveys reveal. There’s a catch, though. The most successful PR campaigns involve repeated media placements. The “one-and-done” press release holds little chance of...
by William Comcowich | Nov 15, 2016 | Uncategorized
Emoji have become a new, universal communications language. Even if public relations, marketing and other communications professionals don’t yet plan to write in emoji, they’d be wise to keep a close eye on their growing adoption – and determine how emoji may fit into...
by William Comcowich | Nov 14, 2016 | Public Relations
Befuddled pollsters, journalists and media analysts are wondering how they could have been so wrong following Donald Trump’s shocking win of the presidential election. Practically every poll predicted Hillary Clinton would win. They were wrong. Media and PR...
by William Comcowich | Nov 10, 2016 | LinkedIn
Microsoft’s purchase of LinkedIn sparked a range of product revisions and expansions – including some that PR and marketing may enjoy. LinkedIn added Sponsored InMail to its self-serve products available through its Campaign Manager. Although effectiveness will vary...
by William Comcowich | Nov 10, 2016 | Influencer Marketing
Influencer marketing has become a mainstream PR and marketing tactic. Brands understand that they can dramatically increase their reach and create more authentic messages by partnering with social personalities who have large and loyal followings. “Influencer...
