When Is Personal Too Personal on LinkedIn?

When Is Personal Too Personal on LinkedIn? Like other social media networks, LinkedIn has seen a spike in use due to Covid-19 confinements. But the professional network has seen a long-term trend of increasing engagement. Engagement on the platform has been increasing 50% year over year. With its continuous...

LinkedIn Polls Offer New PR & Marketing Tool

LinkedIn Polls Offer New PR & Marketing Tool LinkedIn polls offer a new way to boost engagement on the professional network. LinkedIn positions the new feature as a “quick, easy and fully-virtual way to solicit feedback from your network via our new polls feature.” To create a poll, click the “Create...

Lessons from the Best LinkedIn Pages

Lessons from the Best LinkedIn Pages LinkedIn recently announced its choices for the Best LinkedIn Pages of 2019. Reviewing those LinkedIn business pages can help PR and marketing personnel build better pages for their own companies. Here’s a sampling of some of the winners and lessons they offer....

LinkedIn Upgrades Audience Targeting Tools

LinkedIn Upgrades Audience Targeting Tools LinkedIn has introduced new features to improve its audience targeting capabilities. Users can now view the campaign forecasting panel in the Campaign Manager, allowing them to see the make-up of their target audience within the dashboard. Users can customize the...