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LinkedIn Upgrades Audience Targeting Tools

LinkedIn Upgrades Audience Targeting Tools LinkedIn has introduced new features to improve its audience targeting capabilities. Users can now view the campaign forecasting panel in the Campaign Manager, allowing them to see the make-up of their target audience within the dashboard. Users can customize the...

LinkedIn Enhances its Video Measurement

LinkedIn Enhances its Video Measurement LinkedIn is turning to outside help to improve its video measurement. The network is integrating its advertising campaign manager with Moat Analytics, a third-party analytics and measurement platform. With the integration, LinkedIn advertisers can now validate their...