by William Comcowich | Nov 3, 2016 | Social Media Marketing
Professional services such as lawyers, doctors, financial planners and other consultants can use social media to build stronger relationships with clients and to attract new clients. The secret sauce: educate, entertain and engage. While your goal is to promote your...
by William Comcowich | Nov 1, 2016 | Video Marketing
Marketers are cultivating new social media video strategies following the announced demise of Vine, the video-sharing network known for its quirky six-second loops. Twitter last week announced its intention to permanently shut down Vine, which the company purchased...
by William Comcowich | Nov 1, 2016 | Social Media Measurement
Proper social media measurement enables marketers to determine what type of content and tactics works best. Marketers need measurement to track their progress and to show how marketing programs contribute to meeting their organization’s overall goals. Without...
by William Comcowich | Oct 31, 2016 | Public Relations
A distributed denial-of-service (DDoS) attack that shut down much of America’s internet recently was reportedly the largest ever. Dyn, a company that controls much of the internet’s domain name system infrastructure, came under sustained attack for most of Oct. 21,...
by William Comcowich | Oct 28, 2016 | Data Analytics
Businesses and not-for-profit organizations clearly want data to guide their marketing decisions. But at the same time, many marketing executives realize that data-driven marketing falls short of its promise. Most successful marketers (81%) want to increase spending...
