by William Comcowich | Oct 18, 2016 | Digital Marketing
Because of changing customer behavior, traditional sales tactics have become increasingly ineffective and closing deals has become more difficult. The gap between buyer expectations and marketing/sales tactics has widened. Hub Spot’s State of Inbound 2016 report...
by William Comcowich | Oct 17, 2016 | Video Marketing
The use of video for PR and marketing, especially video in digital distribution channels, has grown rapidly in recent years. To be precise, 82 percent of B2C marketers and 79 percent of B2B marketers now include video in their content marketing programs, according to...
by William Comcowich | Oct 14, 2016 | Journalism
The demise of reading may be over-exaggerated. The conventional view holds that reading is falling out of fashion and being replaced by video watching. Young people in particular prefer to watch videos rather than read text, according to that perception. However,...
by William Comcowich | Oct 14, 2016 | SEO
Business owners and managers, including those in PR and marketing, want top search engine rankings for their websites. They also like to keep costs to a minimum. Combining those two goals when selecting SEO services can be disastrous. SEO and marketing experts agree...
by William Comcowich | Oct 14, 2016 | Video Marketing
Virtual reality (VR) offers a huge PR and marketing opportunity. VR viewers see a 360-degree, three-dimensional videos through a specially-designed headset such as Facebook’s Oculus Rift, a cardboard device distributed by Google, or other models. Viewers can also see...
