by William Comcowich | Oct 13, 2016 | Crisis Management
Samsung’s public relations response to its faulty and fiery Galaxy Note 7 caused more serious problems that the defective device itself. Following confirmed reports since August that the batteries in the device caught fire, the company recalled and replaced the faulty...
by William Comcowich | Oct 12, 2016 | Public Relations
More people are working on their own as freelancers and independent consultants, including public relations professionals. Up to 162 million people are working independently throughout the United States and European Union, McKinsey Global Institute states in its...
by William Comcowich | Oct 12, 2016 | SEO
Do social signals increase search engine rankings? In other words, can you improve a page’s search engine ranking by mentioning it extensively on social media? Many digital marketers believe you can and believe that’s exactly what you should do. They cite studies by...
by William Comcowich | Oct 11, 2016 | Crisis Management
Most media commentators gave Donald Trump poor reviews of his apology – or what he called an apology – following revelations of his lewd comments about women. PR crisis managers took criticism a step farther to dissect why Trump’s apology fell short. As almost...
by William Comcowich | Oct 7, 2016 | Crisis Management
Tennis star Maria Sharapova, the highest paid female athlete in the world, has mounted a PR come back. The International Tennis Association (ITA) had banned the Russian tennis player from the sport for two years after she tested positive for meldonium, also known by...
