by William Comcowich | Oct 3, 2016 | Public Relations
Chatbots will change how businesses communicate with customers, proponents predict. They are likely to substantially impact public relations because chatbots will almost certainly impact how publishers distribute news – and it will happen soon. Chatbots are software...
by William Comcowich | Oct 3, 2016 | Public Relations
Some working in public relations believe infographics are a passing fad. They seem to be a shiny new object that will soon be replaced by the Next New Thing in communications. That’s a nonsensical viewpoint that limits an effective communications technique. When...
by William Comcowich | Sep 30, 2016 | Public Relations
Public relations professional is among the over-rated jobs, according to new research. Perception falls short of reality for jobs like PR executive that can be stressful, involve long hours and have a high turnover, reveals CareerCast’s annual Most Overrated Jobs of...
by William Comcowich | Sep 30, 2016 | Content Marketing
Successful B2B content marketers follow similar strategies. They have a documented content marketing strategy, stress creation of high-quality content, and measure content marketing performance, reveals the B2B Content Marketing: 2017 Benchmarks, Budgets and Trends...
by William Comcowich | Sep 28, 2016 | Online Reputation Management
Trolls – those discontents who hurl inflammatory, hateful attacks and start pointless arguments online — seek only to cause havoc and undermine a person’s or a company’s hard-won reputation. Once mainly a problem for individuals, trolls are increasingly...
