by William Comcowich | Aug 24, 2016 | Social Media Monitoring
Social media listening has surpassed more traditional marketing research techniques to become the favored marketing research method among brands in the Asia-Pacific region, reveals new research from global research firm TNS. Marketers in the region, which covers...
by William Comcowich | Aug 24, 2016 | Public Relations
PR pros seeking an alternative to the press release may wish to consider the letter to the editor. Letters to the editor are not just rants and complaints. A well-conceived letter appearing on a magazine or newspaper’s highly visible and often controversial opinion or...
by William Comcowich | Aug 22, 2016 | Content Marketing
PR usually avoids controversy like an infectious disease. After all, controversy can damage brand reputation and ultimately hurt sales and revenue. Yet some PR and marketing experts urge organizations to at least consider pursuing controversy in developing articles...
by William Comcowich | Aug 22, 2016 | Digital Marketing
Social bookmarking offers a superb method to increase incoming website traffic and improve SEO ranking from additional backlinks. Social bookmarking uses online software apps to tag a web page in order to access it later. Rather than saving web addresses to your web...
by William Comcowich | Aug 19, 2016 | Social Media Monitoring
Social media listening can deliver far more benefits than businesses currently obtain. Achieving the full benefit from social media listening requires a change in business managers’ mindset from a data-centered frame of mind to a focus on “meaning” of the content. In...
