by William Comcowich | Aug 2, 2016 | Social Media
Most higher education institutions recognize the importance of employing social media monitoring to listen to what stakeholders are saying. That’s just one of the many insights from the latest Survey of Social Media in Advancement, sponsored by CASE, Huron Education...
by William Comcowich | Aug 2, 2016 | Twitter
Twitter remains a vital social media channel for most companies, despite recent competition from increasingly popular photo-sharing sites like Snapchat and Instagram. Studies show that over two-thirds of Twitter users have discovered a new small or medium-sized...
by William Comcowich | Jul 29, 2016 | Facebook
Companies and nonprofit organizations understand the importance of Facebook. B2C brands especially realize the power of the world’s most popular social media network. CEOs tend to ignore Facebook or maintain a passive presence, posting only occasionally and “lurking.”...
by William Comcowich | Jul 29, 2016 | Writing
Commentators and commenters praised Michelle Obama’s speech at the Democratic National Convention. Listeners called it electrifying and compared it to Martin Luther King’s “I have a dream speech.” The Mirror said she destroyed Donald Trump without even mentioning his...
by William Comcowich | Jul 28, 2016 | Public Relations
Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them or at least being extremely leery of them. Paid news distribution services offer far better results, assert PR and SEO gurus....
