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Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not following recommended best practices when setting up search parameters or analyzing results can produce confusing results or bog down...
Forget The New York Times. Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. They dream of a feature story on their company in The New York Times. For companies in many...
Employee social media posting remains a perplexing issue for many organizations. Some fear their employees may post ill-advised, embarrassing, or confidential information. Some encourage employees to mention their company and strive to transform employees into social...
PR departments and agencies have long used media monitoring and media measurement services to manage corporate reputation, handle PR crisis, and assess the impact and value of public relations activities. Now, more companies and non-profit organizations are using...
Many PR and marketing veterans say joint press releases offer outsized publicity that a firm seldom can obtain on its own. Both companies gain increased exposure through the partner’s distribution channels. If both partners are reputable, both gain access to new leads...
