by William Comcowich | Jul 27, 2016 | Public Relations
The normally fast-paced world of PR slows during summer while school is out, many people are away vacation, and the number of articles dwindles in news sources. Many in PR fear they’ll win no news coverage during the slow summer months or that pitching isn’t worth the...
by William Comcowich | Jul 26, 2016 | PR Measurement
There are many possible metrics for measuring PR. Some think it’s time to include backlinks as a key metric to evaluate PR success. Incoming links to a company’s domain are among the most important metrics for PR and search engine marketing, these advocates contend....
by William Comcowich | Jul 26, 2016 | Social Media Marketing
Most owners of small and moderate-sized businesses (SMBs) believe social media is the best strategy for improving their digital presence. According to new research by GetApp, 56% of small business owners and managers polled said that social media trumps all other...
by William Comcowich | Jul 25, 2016 | Public Relations
Many corporations have assumed a leading role in educating the public about protecting the environment, in developing more environmentally-friendly products, and in positioning their products as “green.” Sometimes though positioning and promoting green products goes...
by William Comcowich | Jul 22, 2016 | Public Relations
Disney’s firing and subsequent rehiring of an intern over a single tweet about alligators showcases how social media has changed public relations. PR can learn several important lessons from the story. Disney intern Shannon Sullivan tweeted a photo of a sign that...
