by William Comcowich | Jun 22, 2016 | Influencer Marketing
Influencer marketing has become a popular, mainstream strategy to produce brand awareness, leads and sales. In fact, it may be too popular. As more brands aggressively pursue influencers, the strategy has become less genuine. Costs for branded posts have skyrocketed....
by William Comcowich | Jun 21, 2016 | Content Marketing
The time has come to focus on expanding the use of measurement in content marketing and in improving methods and metrics, a new study from Curata asserts. In its 2016 Content Marketing Staff and Tactics Study, Curata surveyed over 1,000 marketers and identified 29...
by William Comcowich | Jun 16, 2016 | Storytelling
Compelling brand storytelling requires a sympathetic protagonist as a central element. A customer, fictional or real, often fills that role. Employees too offer a goldmine of storytelling that can humanize the brand. Employees have plenty of stories. They are probably...
by William Comcowich | Jun 15, 2016 | Social Media
Social media makes it easy to find old friends. It also makes committing fraud incredibly easy. Cyber security consultant RSA calls social media fraud a global epidemic. Its investigators have uncovered a glut of fraud groups that sell and share stolen credit card...
by William Comcowich | Jun 15, 2016 | Video
With the surging popularity of digital streaming, video has clearly become an increasingly important PR and marketing strategy. The video programs can range from 6-second snippets to 30-minute documentaries. Sixty percent of marketers use video in their marketing and...
