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4 Ways PR Can Invigorate Storytelling

4 Ways PR Can Invigorate Storytelling Telling interesting stories forms the core of public relations and is among the most valued skills of PR professionals. Better than any other communications technique, stories help listeners and viewers understand, remember and connect with an organization’s message....

8 Keys to Epic Data-Driven Storytelling

8 Keys to Epic Data-Driven Storytelling Data imparts legitimacy to PR and marketing messages. Stories with relevant data help people remember, add credibility, improve chances for media placements, and reveal insights into trends and correlations or counter-intuitive surprises that illuminate fresh...