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8 Keys to Epic Data-Driven Storytelling

8 Keys to Epic Data-Driven Storytelling Data imparts legitimacy to PR and marketing messages. Stories with relevant data help people remember, add credibility, improve chances for media placements, and reveal insights into trends and correlations or counter-intuitive surprises that illuminate fresh...

How PR Can Invigorate Storytelling

Storytelling is one of the most valuable skills in public relations. Stories help listeners and viewers understand and remember an organization’s message better than any other technique. “In theater, we have a script, a director, actors, audience members,...