by William Comcowich | Apr 29, 2020 | Digital Marketing
Online gaming usage increased 115% in the US due to Covid-19, a recent study from Verizon shows. In addition, Twitter reports a 71% increase in conversation volume about gaming worldwide and a 38% increase in unique authors on the topic from the first to second half...
by William Comcowich | Apr 28, 2020 | SEO
PR and marketing personnel face reduced budgets due to an economy sickened by the coronavirus epidemic. Many believe search engine optimization (SEO) provides a cost-effective option to improve search rankings and increase website traffic. More than two-thirds of...
by William Comcowich | Apr 22, 2020 | Public Relations
As we all continue to struggle with COVID-19, authentic corporate empathy has appeared as never before. Many corporations are performing truly generous acts of social responsibility and kindness. Empathetic commercials abound on TV. That same corporate empathy can and...
by William Comcowich | Apr 21, 2020 | Cause Marketing
A new generation of activists, driven by the lack of trust in political institutions, will become increasingly influential in the coming years, according to USC Annenberg’s 2020 Global Communication Report. The new activists employ modern public relations tools to...
by William Comcowich | Apr 20, 2020 | Business
Freelancers in PR and marketing face some of the most difficult financial times ever due to the COV1D-19 epidemic. Businesses worried about their own survival have slashed their freelance budgets. In addition, former full-time employees are entering the freelance...
