by William Comcowich | May 25, 2016 | Social Media Measurement
Marketers appear to be making little progress in their ability to measure social media marketing, according to the 2016 Social Media Marketing Industry report. Only 41% of social media marketers say they can measure their social activities, reveals the Social Media...
by William Comcowich | May 24, 2016 | Storytelling
Statistics can increase the power of your message. Data in business presentations can help persuade your managers and peers. Statistics in media pitches can gain the attention of editors. Numbers can make your content more interesting and trustworthy, whether you’re...
by William Comcowich | May 24, 2016 | Social Media Marketing
Once a social media favorite, Vine is wilting. News outlets and pundits – all with their own puns — say leading influencers are swinging away from Vine to Facebook, Instagram or YouTube. When the platform launched in 2013, its shareable, four-second looping...
by William Comcowich | May 24, 2016 | Content Marketing
Content marketing is a major factor propelling the growth of digital marketing and PR agencies – and many of their clients. Over 64 percent of agencies report that they are either stable or growing, according to a new survey by content marketing company Tempesta...
by William Comcowich | May 23, 2016 | Blogging
As blogs become more popular, they attract more comments. Many of those comments are spam, generated by automated programs to create backlinks. PR and marketing pros responsible for managing corporate and client blogs can often easily identify spam comments, but some...
