by William Comcowich | May 16, 2016 | Social Media Marketing
Most large and mid-sized businesses have a social media presence. They constantly tweet and post about their products and other company news. That may be part of the problem. There’s a huge divide between what companies deliver on social media and what consumers...
by William Comcowich | May 12, 2016 | Crisis Communications
Release of the so-called Panama Papers requires public relations teams to act swiftly to prepare for a possible PR crisis. The Panama Papers, if you haven’t heard, refers to leaked private documents of Panamanian law firm Mossack Fonseca. The leak has led to a global...
by William Comcowich | May 12, 2016 | Influencer Marketing
Companies traditionally partnered with household names, such as famous actors or athletes, to endorse and promote their brands on television, radio and in appearances. While household names remain in demand, companies are increasingly turning to “handheld names”...
by William Comcowich | May 11, 2016 | Crisis Management
Misconduct by the CEO, even if it’s not illegal, greatly impacts the organization – and lately there have been many unfortunate instances of scoundrels in the C-suite. The recent cases mostly involve improper relationships (such a useful equivocation) with employees...
by William Comcowich | May 11, 2016 | Media Relations
Brands that provide reporters a streamlined digital newsroom experience gain a distinct media relations advantage. Corporate public relations can do a much better job creating corporate newsrooms that deliver what journalists want, a new survey reveals. Only 6% of...
