by William Comcowich | May 10, 2016 | Social Media Marketing
Red Lobster may have missed a golden opportunity to capitalize on a Beyoncé song on social media. Lyrics of the song “Formation,” which are not suitable for a family audience, refer to going to Red Lobster. Fans immediately turned to Twitter to comment on the song and...
by William Comcowich | May 10, 2016 | Influencer Marketing
Companies often pay large amounts to social media influencers for reviews and positive mentions. According to Digiday, companies can expect to pay an influencer with 5 million followers about $100,000 to create and post videos on three networks. They may pay far more...
by William Comcowich | May 10, 2016 | Data Analytics
Data furnishes answers to a host of business questions. Data is reliable, objective and logical. Data can provide irrefutable evidence. Data is often the convincer in PR and marketing communications. While all that may be true, marketing and PR professionals often...
by William Comcowich | May 9, 2016 | Public Relations
Donald Trump may be a controversial and divisive character, but PR experts say he offers important lessons to PR professionals and business leaders. PR veterans don’t suggest adopting Trump’s political views or copying his hairstyle, but they do recommend that PR and...
by William Comcowich | May 6, 2016 | Digital Marketing
Everyone knows that smartphone use is skyrocketing both in the U.S. and abroad. Marketers appreciate the importance of mobile marketing yet many are unprepared and struggling. Marketing departments are scrambling to learn how to reach consumers effectively through...
