by William Comcowich | May 2, 2016 | Public Relations
What was called “arithmetic” in grammar school, “math” in high school, and “statistics” in college is called “data analytics” in business. Data analytics has become an increasingly important skill for public relations professionals and other creative professionals in...
by William Comcowich | Apr 29, 2016 | Crisis Management
Volkswagen’s emissions testing scandal last autumn was so severe some observers said it threatened to send the company to the junkyard. But Volkswagen now believes it has turned a corner and hopes to speed away from the crisis, leaving it behind in the smog (sorry...
by William Comcowich | Apr 27, 2016 | Crisis Management
PR experts typically recommend against going on the offensive when faced with a PR crisis. Counter-attacking accusers only makes matters worse, they say. Instead, assume a defensive position, quickly apologize, correct the situation and make amends. Sometimes,...
by William Comcowich | Apr 27, 2016 | Influencer Marketing
Influencer marketing is now a prevalent PR and marketing tactic. PR agencies and corporate departments frequently boast about the benefits of influencer marketing to clients and corporate C-suite executives as a powerful yet affordable strategy. By partnering with...
by William Comcowich | Apr 26, 2016 | Social Media Marketing
The passing of Prince offers examples of how not to conduct social media marketing. Marketers naturally posted their respects to the musician on social media, often including a connection to their brands. Cheerios issued the tweet “Rest in Peace” against a purple...
