by William Comcowich | Apr 14, 2016 | Public Relations
We all make mistakes. Some mistakes are more egregious than others. Most errors endemic to PR can be avoided pretty easily. These are the top PR shortfalls to shun. These mistakes can cause journalists to quickly delete your story pitch and become reluctant to respond...
by William Comcowich | Apr 13, 2016 | Facebook
Many social media and marketing experts predict that live streaming online video such as Facebook Live will revolutionize how companies and brands present content and communicate with customers. Live streaming video, they predict, will become a major PR, marketing and...
by William Comcowich | Apr 12, 2016 | Crisis Management
Much is made of how to respond to PR crises, but one important point is often overlooked: Many crises can be avoided by maintaining healthy relationships with the organization’s stakeholders. If stakeholders trust the organization, it can cope with most problems; if...
by William Comcowich | Apr 12, 2016 | Social Media
Digital marketing and social media changes rapidly. Behaviors that are innovative and trending one year become staid and irritating the next. New social media networks seem to rise out of nowhere to become exceedingly popular, and networks continually These are some...
by William Comcowich | Apr 11, 2016 | Public Relations
Pay per click (PPC) is a valuable strategy that savvy PR agencies and corporate PR departments include in their repertoire. While PR does not traditionally include advertising in its services, knowledgeable PR teams now supplement their activities with PPC ads. Google...
