by William Comcowich | Apr 5, 2016 | Public Relations
When – and if – a business should launch a global PR effort can be a momentous decision. Many experts recommend companies remain close to home, focus on their core audience and postpone global PR endeavors until they have resolved local customer issues. GreenRope, a...
by William Comcowich | Apr 5, 2016 | Influencer Marketing
Influencer marketing has become a prevalent marketing strategy and an industry in its own right. Celebrities with millions of followers typically come to mind when marketers and others think of influencers. Corporations pay celebrities like Kim Kardashian and Kendall...
by William Comcowich | Apr 4, 2016 | Public Relations
Public relations is gaining greater leverage and respect in brand marketing. Many companies and brands are bestowing a larger role on public relations in their overall marketing and brand management strategy, sometimes even a leading role. More companies realize that:...
by William Comcowich | Apr 1, 2016 | Twitter
Has the digital age gone too far? Companies pour substantial resources into digital technologies in an attempt to create more personalized connections with customers and increase revenue. In their rush to take advantage of all things digital, many companies may have...
by William Comcowich | Mar 31, 2016 | Press Releases
The headline is the most important part of a press release. Strong headlines encourage journalists to open the email message and begin reading the press release. A bad headline will render an otherwise adequate press release a failure. Awful headlines cause...
