by William Comcowich | Mar 10, 2016 | Media Relations
At one time or another, almost all organizations seek media coverage. Most businesses, nonprofit organizations, and government agencies strive hard for positive media attention. Whether with in-house PR staff or a PR agency, they use many avenues to gain media...
by William Comcowich | Mar 9, 2016 | Crisis Management
Controversy surrounding tennis star Maria Sharapova illustrates the difficulty brands often face with celebrity endorsements. Sharapova admitted she tested positive for the drug meldonium, a medication the World Anti-Doping Agency only recently banned. The...
by William Comcowich | Mar 9, 2016 | Media Relations
PR professionals can best prepare their CEOs and other executives for media interviews by learning how journalists prepare for the interviews. A survey by the Public Relations Global Network (PRGN) of journalists in North America reveals what information sources...
by William Comcowich | Mar 8, 2016 | Pinterest
Pinterest, a visual-centric social media platform, has seen explosive recent growth. It reached 100 million active users last year, becoming one of the most important social media channels after giants such as Facebook, Twitter and Instagram. The average Pinterest...
by William Comcowich | Mar 8, 2016 | Social Media Marketing
Emoji have taken the marketing world by storm. Or to use another analogy, a tsunami of emoji has hit digital marketing. Emoji offer several important marketing advantages. They can pass through ad-blocking software. Ad-adverse millennials love them. Because they are...
