by William Comcowich | Feb 10, 2016 | Crisis Management
Chipotle Mexican Grill is obtaining some favorable notices on its efforts to manage its food poisoning crisis. Over 500 customers have become ill since last July from multiple outbreaks of norovirus, salmonella and E. coli at a few different Chipotle restaurants. ....
by William Comcowich | Feb 10, 2016 | Twitter
Social media marketers typically turn to Facebook when promoting consumer products, striving for more likes and constantly issuing updates. Twitter has an important advantage over Facebook that many marketers don’t realize. Because Facebook updates are filtered...
by William Comcowich | Feb 10, 2016 | Native Advertising
Native advertising has evolved from an experimental technique to a core marketing strategy for many brands. Despite being paid media, native advertising may become a significant source of revenue for public relations agencies. Native advertising is a form of paid...
by William Comcowich | Feb 9, 2016 | Video
Interactive video is a powerful tool to improve engagement with key audience segments, a survey of marketers reveals. Perhaps more important, most marketers surveyed say interactive video is not difficult. The Brightcove survey, Interactive Video: Defining &...
by William Comcowich | Feb 9, 2016 | Advertising
The day after Super Bowl 50 most people probably spent more time discussing the ads than they did analyzing the Denver Broncos defense, Peyton Manning’s NFL legacy, or Cam Newton’s petulance. The USA Today ad meter rated Hyundai’s “First Date,” Heinz’s “Winner...
