by William Comcowich | Jan 7, 2019 | Advertising
Online ad fraud – it’s pervasive and may be even more widespread than most marketers believe. Fraudsters create fake websites and bogus web traffic in order to collect lucrative advertising income. Sophisticated malware replicates clicks of real humans to convince...
by William Comcowich | Jun 1, 2018 | Advertising
Companies typically distribute apologies with press releases and posts on their websites and social media accounts. Some major brands facing a public relations crisis might apologize in full-page newspaper ads. Facebook, Uber and Wells Fargo are investing substantial...
by William Comcowich | Mar 27, 2017 | Advertising
The YouTube advertising scandal continues to widen as more brands drop advertising after finding their ads automatically placed next to offensive content. The boycott began in the U.K. when government agencies learned their ads were adjacent to videos from rape...
by William Comcowich | Aug 3, 2016 | Advertising
Ad blockers threaten digital marketing and the digital publishing ecosystem, many believe. Few online publishers earn income from paid subscriptions; most rely on advertising to pay their bills. By decreasing the number of impressions from online advertising, ad...
by William Comcowich | Mar 7, 2016 | Advertising
Google no longer shows AdWords ads on the right hand side of search results pages. Google now shows four pay-per-click (PPC) ads at the top instead of three for “highly commercial” search terms, or queries where Google believes the user is seeking something to...
by William Comcowich | Feb 24, 2016 | Advertising
An online advertising strategy that features retargeting enables companies to repeat their marketing messages at low cost to highly qualified prospects. Retargeting also makes smaller businesses seem like major corporations. With retargeting, also called remarketing,...
