by William Comcowich | Mar 27, 2017 | Advertising
The YouTube advertising scandal continues to widen as more brands drop advertising after finding their ads automatically placed next to offensive content. The boycott began in the U.K. when government agencies learned their ads were adjacent to videos from rape...
by William Comcowich | Aug 3, 2016 | Advertising
Ad blockers threaten digital marketing and the digital publishing ecosystem, many believe. Few online publishers earn income from paid subscriptions; most rely on advertising to pay their bills. By decreasing the number of impressions from online advertising, ad...
by William Comcowich | Mar 7, 2016 | Advertising
Google no longer shows AdWords ads on the right hand side of search results pages. Google now shows four pay-per-click (PPC) ads at the top instead of three for “highly commercial” search terms, or queries where Google believes the user is seeking something to...
by William Comcowich | Feb 24, 2016 | Advertising
An online advertising strategy that features retargeting enables companies to repeat their marketing messages at low cost to highly qualified prospects. Retargeting also makes smaller businesses seem like major corporations. With retargeting, also called remarketing,...
by William Comcowich | Feb 9, 2016 | Advertising
The day after Super Bowl 50 most people probably spent more time discussing the ads than they did analyzing the Denver Broncos defense, Peyton Manning’s NFL legacy, or Cam Newton’s petulance. The USA Today ad meter rated Hyundai’s “First Date,” Heinz’s “Winner...
by William Comcowich | Nov 10, 2015 | Advertising
Users of the world wide web are waging a not-so-subtle war on web page advertising. Website users have become adept at ignoring online advertisements and click-through rates on advertisements continue to decline. In an effort to gain more click-throughs, publishers...
