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How Brands Can Counteract Ad Blockers

Ad blockers threaten digital marketing and the digital publishing ecosystem, many believe. Few online publishers earn income from paid subscriptions; most rely on advertising to pay their bills. By decreasing the number of impressions from online advertising, ad...

How to Determine the ‘Best’ Super Bowl Ads

The day after Super Bowl 50 most people probably spent more time discussing the ads than they did analyzing the Denver Broncos defense, Peyton Manning’s NFL legacy, or Cam Newton’s petulance. The USA Today ad meter rated Hyundai’s “First Date,” Heinz’s “Winner...