by William Comcowich | Feb 8, 2016 | Public Relations
A few innovative hospitals are starting to adopt a novel response to their mistakes that cause death or injuries: apologizing. Although apologizing is a standard element of PR crisis plans, most hospitals are traditionally – and incomprehensibly — reluctant to...
by William Comcowich | Feb 5, 2016 | Content Marketing
The amount of content available on the Web overwhelms most people, yet 76% of marketers plan to create more content this year, according to the Content Marketing Institute. The burgeoning number of blog posts, infographics and videos may outstrip the limited supply...
by William Comcowich | Feb 4, 2016 | Social Media Measurement
Only about a half of companies actually use the competitive intelligence they collect, a new survey reveals. In an Academy of Competitive Intelligence survey, only 55% of competitive intelligence managers and analysts said that their input made a difference on major...
by William Comcowich | Feb 3, 2016 | Social Media
While marketers widely tout the benefits of social media, few warn of its substantial dangers – and there are many. Marketing and PR departments don’t need to be terrified, but they definitely need to be cautious. Social media risks come from many directions. You,...
by William Comcowich | Feb 3, 2016 | Media Relations
Occasionally, reporters use aggressive, even sneaky, interview tactics that catch business people off guard. PR pros or other company representatives often reply to those tricky questions with comments they later regret. Jessica Killenberg Muzik, vice president,...
