by William Comcowich | Jan 25, 2016 | Public Relations
A celebrity is more than just a pretty face or a heavenly voice. He — or she — is a brand. Most every top celebrity successfully employs PR tactics. Celebrities actively cultivate hordes of passionate fans. Likewise, brands can develop communities of...
by William Comcowich | Jan 21, 2016 | Social Media Marketing
Social media has matured and its business benefits are widely recognized by most B2C brands. Many B2B companies, however, still don’t take advantage of social media marketing. Outstanding examples of B2B social media marketing are rare, and many organizations remain...
by William Comcowich | Jan 21, 2016 | Storytelling
Say goodbye to advertising. Say welcome to storytelling. A rapid decline of the effectiveness of “interrupt advertising” has forced brands to turn to sustained storytelling, according to a new report from Skyword, A Study in Brand Transformation. Storytelling offers...
by William Comcowich | Jan 20, 2016 | Digital Marketing
PR and marketing may wish to consider developing a presence on Tumblr for their company and brands. Tumblr is a blogging platform that doubles as a social networking site. Its reblog feature is ideal for sharing content. Some position Tumblr as a midpoint between...
by William Comcowich | Jan 20, 2016 | Digital Marketing
Digital skills are highly desirable in marketing and PR. Professionals who develop superior digital skills will gain a career advantage. Simply knowing how to post photos on Facebook and acquiring a thousand followers is not enough to demonstrate business acumen in...
