by William Comcowich | Nov 19, 2015 | Public Relations
The time-honored media relations method to identify and pitch journalists is getting some competition and moving into social media. In addition to using a media database to identify journalists and either email or phone calls to contact them, PR pros can now “cold...
by William Comcowich | Nov 18, 2015 | Social Media Measurement
Measuring the effectiveness of social media marketing remains an ongoing challenge for many organizations. Accurate measurement is crucial to determine how much to invest in social media and/or content marketing – and to assess which campaigns perform best. Yet...
by William Comcowich | Nov 18, 2015 | Influencer Marketing
If and when brands should pay influencers remains an unresolved issue in marketing circles. Marketing and PR often wonder if consumers will distrust the message if they pay influencers to post content about their brand. Influencer marketing is clearly a powerful...
by William Comcowich | Nov 17, 2015 | Storytelling
Although they may use different words to identify it, public relations experts cite one crucial element in good storytelling: emotion. Finding the passion behind the story and conveying heartfelt emotion is the not-so-secret, but often-forgotten sauce of great PR and...
by William Comcowich | Nov 16, 2015 | Public Relations
A wide gulf exists between how PR leaders grade themselves and how their employees view them. Leaders rate their performance, trust, work engagement, job satisfaction and organizational culture significantly higher than their employees do. While leaders often...
