by William Comcowich | Nov 16, 2015 | Social Media
Who should manage a company’s social media efforts – marketing, public relations, customer service or a C-level executive — remains an unresolved and sometimes controversial question. However, the tide appears to be turning in favor of PR. More marketing and...
by William Comcowich | Nov 13, 2015 | Public Relations
It may be just a cup, but Starbuck’s minimalist-design red holiday cups became both a public relations controversy and windfall for the brand. The coffee chain stirred up a major controversy with its holiday season cups that featured nothing but a small...
by William Comcowich | Nov 12, 2015 | Digital Marketing
Digital skills are in demand in marketing and PR. Professionals who acquire the most highly desirable technical skills will gain a career advantage. Companies and brands that best employ digital marketing will accelerate sales growth. What are the most sought-after...
by William Comcowich | Nov 11, 2015 | Digital Marketing
The time for creating holiday-related content marketing and promotions is now – if not earlier. In an ongoing trend, consumers desire holiday-related content earlier and earlier. In fact, they want that content now – because they’ve already started holiday shopping....
by William Comcowich | Nov 11, 2015 | Social Media Marketing
StumbleUpon, once one of the most promising Internet sites, has lost ground in recent years to other content discovery sites like Pinterest and social media networks such as Facebook. Due to emerging competition, the company has stumbled recently, experiencing layoffs...
