by William Comcowich | Nov 10, 2015 | Advertising
Users of the world wide web are waging a not-so-subtle war on web page advertising. Website users have become adept at ignoring online advertisements and click-through rates on advertisements continue to decline. In an effort to gain more click-throughs, publishers...
by William Comcowich | Nov 10, 2015 | Blogging
Blogging, one of the oldest and most popular content marketing strategies, is changing. Blog posts are becoming longer and more comprehensive. A small, elite group of bloggers is publishing posts over 1,500 or even 2,000 words in order to win higher search engine...
by William Comcowich | Nov 9, 2015 | Marketing
Predictive marketing is quickly becoming a key aspect of data-driven organizations. Companies and brands that embrace predictive marketing can uncover insights on consumer trends and preferences and they can achieve more cost-effective and targeted lead generation,...
by William Comcowich | Nov 9, 2015 | Instagram
Some brands have obtained significant success in reinforcing brand awareness and attaining other business results through social media marketing on Instagram. However, a preponderance of advertising may make organic marketing on the network more challenging. Some...
by William Comcowich | Nov 6, 2015 | Public Relations
Public relations agencies face more competition and longer odds in winning clients. Different types of agencies are invading PR turf, including SEO firms, digital agencies and social media firms. The key to winning a client is to position the agency, whether it’s an...
