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Some content marketers and readers have grown weary of listicles. Commentators have lambasted listicles as click bait, repetitive and shallow fluff. They’ve been blamed for ruining attention spans, destroying prose and oversimplifying complex issues. Listicles,...
Video offers many benefits for internal communications in ordinary times. With more employees working from home due to coronavirus concerns, video is becoming even more valuable for internal communications. Most marketers and PR pros recognize that customers generally...
With the demise of many traditional news media outlets and reduction in coverage by many others, guest post articles on blogs have emerged as a worthwhile media placement alternative. Guest posts can fulfill many different public relations objectives. It can build...
Public relations experts consider Twitter a valuable – perhaps the most valuable — social media channel for PR. Its open nature allows users, including politicians, business leaders, media pundits and others, to reach large audiences. For PR pros, Twitter is...
Corporate boards believe a company code of conduct helps prevent employee misbehavior and safeguard the organization’s reputation. PR and corporate communications professionals agree: By curtailing illegal and unethical actions, the company can avoid...
