by William Comcowich | Nov 2, 2015 | Public Relations
The Internet of Things (IoT) is changing how we connect to devices as well as how products are designed and developed. Proponents like Cisco and Google believe the IoT will be the “Next Big Thing” along the lines of Big Data and The Cloud. In other words, IoT will be...
by William Comcowich | Oct 30, 2015 | Public Relations
Almost everything – from purchasing behavior to social media sentiments — can now be tracked by computer. In provides enhanced insights into consumer behavior, that data is changing how PR functions. PR departments and agencies that embrace data analysis forge...
by William Comcowich | Oct 30, 2015 | Public Relations
Online newsrooms are imperative for corporate public relations, says Ibrey Woodall, vice president, Web Communications Services, at Business Wire. Communicators no longer ask if they need a newsroom. It’s simply a given that they do. Online newsrooms are...
by William Comcowich | Oct 29, 2015 | Social Media
Newspaper and magazine revenue and readership have trended downward for years, prompting publications to reduce journalists and news space. Many print publications have already met their demise; many others are fighting to survive. Viewership of television news...
by William Comcowich | Oct 28, 2015 | Social Media
Making a mistake, flub, blunder, gaffe, blooper on social media is remarkably easy. A brief remark, which may have seemed innocuous at the time, can easily anger some people. Sophomoric humor, culturally insensitive remarks, sexually inappropriate innuendo and...
