by William Comcowich | Oct 28, 2015 | Social Media
Text messaging may be the most undervalued and underused social sharing channel. PR and marketing professionals may be underestimating how much of their content is shared via text messaging, also known as Short Message Service (SMS). Jamie Mottram, director of content...
by William Comcowich | Oct 27, 2015 | Crisis Communications
A scathing article in the Wall Street Journal about Theranos, a start-up clinical blood-testing laboratory with proprietary devices, questioned the company’s claims about its unique finger-stick blood-testing system that eliminates the need for standard...
by William Comcowich | Oct 26, 2015 | Facebook
Facebook’s new Search FYI might offer a bonanza for PR and content marketing. If nothing else, it means savvy PR and marketing pros will be paying closer attention to the social media giant. As a new, enhanced search ability, Search FYI delivers post results from...
by William Comcowich | Oct 26, 2015 | Public Relations
Online customer reviews influence purchase decisions more than almost anything else does. The problem is that many online reviews are fake. It’s almost impossible to know if an online review was written by a real customer, the product manufacturer, the retailer, or a...
by William Comcowich | Oct 23, 2015 | Public Relations
Data analysis has seeped into more professions and more aspects of business. No longer is number crunching relegated to “quants” or “geeks.” Even if data analysis isn’t part of your job description, understanding and applying basic concepts of data analytics has...
