by William Comcowich | Oct 16, 2015 | Crisis Management
Cheerios, the breakfast cereal, has a cherished place in most peoples’ kitchen cabinets – at least most people with kids. The recent recall of Cheerios offers some important lessons for PR professionals. General Mills voluntarily recalled several days of production of...
by William Comcowich | Oct 16, 2015 | Content Marketing
When done properly, content marketing has proven to be a highly productive and cost-effective strategy to propel sales growth or educate consumers. Content marketing creates reasons for prospects and consumers to connect with your organization’s website and it...
by William Comcowich | Oct 16, 2015 | Public Relations
Public relations professionals live on their cell phones. They call; they text; they chat; they email; they pitch; they take and distribute photos; they post on social media; they search the web – all with greater frequency than any other profession. PR folks rely on...
by William Comcowich | Oct 14, 2015 | Social Media Monitoring
Social media listening has become an indispensable research tool for marketing and competitive intelligence. Increasingly, it had also become essential for public relations. With the growth of consumer conversations and expert opinion on the wide range of social media...
by William Comcowich | Oct 14, 2015 | Social Media Marketing
By producing substantive content with original ideas, influencers attract large numbers of loyal followers, and accrue a great deal of authority within a niche or industry. Their posts sway opinions and prompt actions. According to a BuzzSumo study of over 100 million...
