by William Comcowich | Sep 30, 2015 | Digital Marketing
Digital marketers frequently use URL shortening services. Services like bit.ly and ow.ly quickly transform long, ugly links into URLs that are manageable and more pleasing to the eye. However, digital experts caution social media marketers and others to beware of or...
by William Comcowich | Sep 29, 2015 | Public Relations
Despite the popularity of social media and digital tools, pitching to journalists and bloggers is still an indispensable skill for public relations professionals. Media pitching is an essential component of an overall public relations and content marketing strategy....
by William Comcowich | Sep 29, 2015 | SEO
Backlinks from news sites are instrumental in raising a web page’s search engine rankings. That’s one of the conclusive findings from the Search Marketing Expo, or SMX Advanced, gathering, Neil Patel writes in Search Engine Journal. Considering the importance of...
by William Comcowich | Sep 28, 2015 | Public Relations
Americans hold a dim view of corporations, do not trust them and believe they are “going in the wrong direction,” reveals research involving 40,000 participants. Although most initial media coverage of the research by Just Capital, an independent nonprofit, focused on...
by William Comcowich | Sep 25, 2015 | Crisis Management
Public relations professionals typically seek to issue a quick, public apology when their company or its employees are accused of mistakes or misconduct. The company’s legal staff often restrain those PR-motivated statements of apology. PR crisis managers are...
