by William Comcowich | Sep 25, 2015 | Crisis Management
Wouldn’t you like to be a fly on the wall listening to discussions in the Volkswagen corporate headquarters about how to contain the fallout from the emissions testing scandal? You might imagine that VW executives are trying to develop strategies and tactics to...
by William Comcowich | Sep 24, 2015 | Public Relations
Some public relations leaders advise turning to Pope Francis for lessons about effective PR and communications. Some observers believe his PR and communications skills were a major factor in his selection as pope. His communications skills go beyond PR symbolism. They...
by William Comcowich | Sep 23, 2015 | Content Marketing
The corporate blog reigns supreme as the focal point in digital public relations and marketing. Standard strategy in digital PR and marketing involves driving web traffic from traditional media and social networks to the corporate blog in hopes of attaining...
by William Comcowich | Sep 23, 2015 | Writing
The Associated Press Stylebook and Briefing on Media Law, the main style guide for journalists and public relations professionals, is now available an interactive e-book. The style guide will be easier to use as an e-book, since journalists, PR pros, copywriters and...
by William Comcowich | Sep 22, 2015 | Facebook
A Facebook dislike button in the works is likely to have an enormous marketing and PR impact on brands and especially those that have active social media marketing programs on Facebook. The button may change how brands operate on the world’s largest social media...
