by William Comcowich | Sep 8, 2015 | Content Marketing
As attracting online viewers’ attention becomes more competitive amidst rising amounts of content from brands, government, and not-for-profit organizations, measuring the impact of content marketing has become far more important, reveals a Curata survey of almost 600...
by William Comcowich | Sep 8, 2015 | Public Relations
Public relations stunts can win gigantic amounts of publicity. They can also fall flat or even worse backfire and become catastrophes. A poorly conceived stunt can cause controversy, draw criticism and upset customers. A company, or a nonprofit organization,...
by William Comcowich | Sep 4, 2015 | PR Measurement
In an effort to promote the use of analytics in public relations, the International Association for Measurement and Evaluation of Communication (AMEC) has designated September as Measurement Month. The month features an abundance of webinars, panel discussions,...
by William Comcowich | Sep 3, 2015 | Quick Thought
Building reserves of good will is as necessary as building financial reserves. — William Comcowich Glean.info grants permission to republish this article provided that the republished version contains a link to the original article on the Glean.info Blog....
by William Comcowich | Sep 3, 2015 | PR Measurement
Leading PR organizations just unveiled updated Barcelona Principles, dubbed Barcelona Principles 2.0, before a packed audience of PR and media intelligence professionals in London. The revised principles were developed by the International Association for Measurement...
