by William Comcowich | Aug 17, 2015 | Blogging
The value of republishing older blog posts has emerged as a controversial issue in digital and content marketing circles. Some SEO and web content experts argue that republishing older blog posts is a potent content marketing tactic to attract additional web traffic...
by William Comcowich | Aug 14, 2015 | Public Relations
A pharmaceutical company reprimanded by the FDA for misleading social media marketing ironically gained enormous additional publicity about its drug to treat morning sickness. The FDA ordered Duchesnay Inc. to take down its Kim Kardashian promotion on Instagram,...
by William Comcowich | Aug 14, 2015 | LinkedIn
LinkedIn is more than an online resume and Rolodex. The social media network for professionals and business people can serve as a powerful tool for personal and corporate public relations. The platform has over 300 million users, including 107 million in the U.S.,...
by William Comcowich | Aug 14, 2015 | Quick Thought
Quick thoughts produce the best ideas but, too often, we fail to act on them. Glean.info grants permission to republish this article provided that the republished version contains a link to the original article on the Glean.info Blog. William ComcowichWilliam J....
by William Comcowich | Aug 13, 2015 | Digital Marketing
Suppose a shopper enters your store, looks around, asks about merchandise, and then leaves without purchasing anything. Imagine that a sales rep follows the customer down the street while repeating the benefits of the merchandise, then follows the customer home and...