by William Comcowich | Jun 17, 2015 | Social Media Marketing
Hashtags are one of the most powerful weapons in the social media marketing arsenal. They enable marketers to substantially increase reach, take advantage of trending topics, participate in discussions, and search for relevant topics. Tweets with hashtags...
by William Comcowich | Jun 16, 2015 | Media Relations
Crafting successful media pitches can be challenging. Incorporating relevant data can substantially strengthen your story pitch, gain the attention of journalists, and improve the chances that the pitch leads to a favorable media mention. Research papers and...
by William Comcowich | Jun 16, 2015 | Media Relations
Changes to Twitter’s direct message rules will likely increase PR’s use of Twitter as a media relations tool. The changes are quite surprising: Twitter will remove its 140-character limit on direct messages. After the change is implemented in July, Twitter users will...
by William Comcowich | Jun 15, 2015 | Video Marketing
Live video streaming apps Periscope and Meerkat have become the latest shiny new objects for marketing and PR. But how much are consumers interested in live streaming on Twitter? Almost 8 in 10 adults aren’t interested in either app, according to a survey by...
by William Comcowich | Jun 12, 2015 | Crisis Management
Anonymous corporate political contributions threaten our democracy as amounts of “dark money” campaign donations grow exponentially, many political commentators warn. Lack of transparency in corporate contributions also threatens corporate reputation....
