by William Comcowich | Apr 3, 2015 | Measurement
Attention-based metrics are touted by some as the new measurement standard that’s far superior to traditional metrics like page views or impressions. Attention-based metrics essentially measure how long website visitors view content. Some of the media companies...
by William Comcowich | Apr 3, 2015 | Social Media Marketing
Infographics are ideal for relaying complex information in a visually appealing way. The best ones combine substantive and well-organized content with a high level of visual interest to make learning easier. These are some of the best infographics on social media...
by William Comcowich | Apr 3, 2015 | Social Media Marketing
Digital marketers are typically busy churning out blogs, tweets, posts, and other types of social media and web content. Often, they’re generating huge amounts of content because they think they have to, not because they understand how it will benefit their...
by William Comcowich | Apr 2, 2015 | Public Relations
Clients have been known to demand all sorts of unreasonable, senseless and even unethical actions. PR pros talk about (unnamed) clients who behave egregiously: demand press conference with no news to announce, lie outright on the record to the media, push outrageous...
by William Comcowich | Apr 1, 2015 | Social Media Measurement
Even as digital marketing becomes more sophisticated, content marketers still struggle with measuring the effectiveness of their efforts. As digital marketing evolves, measurement strategies and the most popular metrics continue to evolve. Marketers first...
