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COVID-19 Measurement Mavens & Menaces

COVID-19 Measurement Mavens & Menaces PR measurement expert Katie Paine named The New York Times as her most recent monthly measurement maven for its COVID-19 research and reporting. Paine cites these articles and data visualizations: Deaths by country and state (updated daily); How it spread out of China...

Time to Retire the Net Promoter Score?

Time to Retire the Net Promoter Score? Major corporations have embraced the net promoter score (NPS) as a go-to metric measuring customer satisfaction and, by extension, overall corporate performance. But more business experts now give the NPS a poor score for measuring company performance. To compute its...