by William Comcowich | Mar 24, 2015 | Facebook
The 2015 Tipbit Business Behavior Study underscores the prevalence of social media and reveals some interesting insights into how businesses are using social media. The survey indicates that 27 percent of businesses include social media in their business workflow. Of...
by William Comcowich | Mar 23, 2015 | Crisis Communications
Addressing corporate crises may become even more challenging from a public relations perspective as a new kind of corporate executive rises to power – one exhibiting boldness in decision-making but with perhaps less crisis management experience. Opinion leaders, or...
by William Comcowich | Mar 23, 2015 | Social Media
Thousands of staff journalists and freelance writers have become surprisingly active on social media, touting their own stories, commenting on the news, connecting with readers/viewers and hunting for new story ideas. Some publications have started compensating...
by William Comcowich | Mar 20, 2015 | Crisis Management
Lessons from the backlash against Starbucks Race Together campaign can guide other brands in the developing public service PR campaigns. Starbucks encouraged baristas at 12,000 U.S. locations to engage customers in discussions about race. The Race Together campaign...
by William Comcowich | Mar 20, 2015 | Social Media
As social media has become pervasive, employers are grappling with policies for use of social media by employees. Businesses wonder if they should encourage employees to mention their employers on their personal social media accounts or discourage or even forbid...
