by William Comcowich | Feb 25, 2015 | Public Relations
As social media has become more popular and pervasive, it has changed how businesses communicate and opened new opportunities for public relations. Understanding how to take advantage of those opportunities is more important than ever for PR pros. A key...
by William Comcowich | Feb 25, 2015 | Public Relations
Walmart may have hit a public relations home run when it announced raises for about 500,000 employees. The retailer said will raise pay for full- and part-time employees to a minimum of $9 an hour, at least $1.75 above today’s federal minimum wage,...
by William Comcowich | Feb 24, 2015 | SEO
A Google analyst recently raised some eye brows when he said link building can be bad for search engine optimization. In a recent Google+ live hangout, Google webmaster trends analyst John Mueller was asked, “Is link building in anyway way good?” He...
by William Comcowich | Feb 23, 2015 | Social Media Measurement
As social media continues to evolve and grow as a popular marketing channel, organizations struggle with social media measurement. How can they quantify value of social media marketing? What should they measure? How do they value engagement? How do they measure social...
by William Comcowich | Feb 20, 2015 | Quick Thought
This is more a quick tip than a quick thought. There’s a new free online tool to A/B test the effectiveness of copy for a tweet. Developed by researchers at Cornell University with financial support from the National Science Foundation and Google, the software...
